All posts by Editorial Staff

CEM Spotlight on Maria Sidiropoulou, CEM

We love to see our CEM gamechangers take action! Congratulations to Maria Sidiropoulou, CEM of Informa Markets on receiving her CEM! Read how she was able to develop effective recommendations to support her team’s efforts in marketing, sales and operations through her learnings from the CEM Program.

A Different Kind of March Madness

March 2021 will mark a full year since our world turned upside down, but for many of us, we have invented a new way of doing business, and possibly, doing things BETTER than we were before. Read why it’s important to adapt to change with creativity, innovation, and a certain degree of fearlessness from Orange Leaf Consulting.

Letter from CEIR Chairperson – Q1 2021

CEIR Blog Originally published in the CEIR Quarterly Newsletter I’m truly honored to serve, once again, as the chairperson for the Center for Exhibition Industry Research (CEIR). 2020 is now behind us, but it has taught […]

IAEE Award Winner Spotlight on Rick Simon: 2020 IAEE Distinguished Service Award Winner

Congratulations to IAEE Award winner recipient, Rick Simon of United Service Companies on earning the 2020 Distinguished Service Award. Read his thoughts on what inspired him to take on an active role in advocating for the industry and his thoughts on the future.

Creating a Safer Exhibit Environment: Reassuring Exhibitors and Attendees So They Return

CEIR Blog Reprinted with permission from authors. Originally published on 16 February 2021. By: Scott Lebwohl, Executive Vice President, SMT expo Questions (and answers) submitted by audience members from the Exhibitor Insight Webinar on 27 […]

Big Ideas Don’t Have To Be Shut Down By Limited Resources

Originally posted by Associations Now The right marketing platform can deliver big results even on the smallest budget. If you are anything like Nicole Bowman, MBA, vice president of marketing and communications at the International Association […]

Go Big or Go Home

The trade show industry’s transition from survival to actionable recovery mode has provided an unique opportunity to evaluate where we have been, currently are and where we want to be. Learn about the latest collaborative initiative, the Exhibitions and Conferences Alliance, to ensure our industry has a voice on Capitol Hill for years to come.

CEIR’s Most Likely Scenario for the B2B Exhibitions Industry from 2021 to 2022

CEIR Blog By: Nancy Drapeau, PRC, VP of Research and Analyses by Dr. Allen Shaw, Economist, CEIR On 27th January, CEIR held a webinar that gave an update on how the U.S. B2B exhibition industry […]

A Good Sales Job Shouldn’t Hurt Your Conscience

Originally posted by Troy Harrison A few days ago, I got a message from a salesperson who used to work for me many years ago, when I was a sales manager. It said, “Troy, you’re […]

Make the Most of Your Media Messaging and Communications

Read key takeaways from last week’s IAEE Webinar from guest speaker Mindy Noonan of MLN Communications on ways to create a comprehensive game plan for your organization’s media messaging.