All posts by Shay Sibley

Helpful Tips and Outdoor Giveaways Make Planning Outside Events a Breeze

Discover how you can use outdoor promotional items to build your brand with IAEE Preferred Partner, 4imprint.

8 Ways Events Build Winning Influencer Marketing Campaigns

Originally posted on CEIR Blog:
By Elizabeth Johnson, Principal and Owner, glee Content Marketing As social media has grown, so has the power of influencers and the buzz around the benefits of influencer marketing. This…

Proactive Communication: Easy Ways to Create Certainty

Shelley Row shares thoughtful tips on how you can create an ‘oasis of calm’ for your clients to create assurance.

The Importance of Advocacy

Read IAEE President and CEO David DuBois’ on his perspective on global risks and threats that have an impact on the exhibitions and events industry.

7 Reasons to Host Trade Show Promotional Activities

Originally posted on CEIR Blog:
By Samuel J. Smith, Managing Director of Interactive Meeting Technology, LLC With all the logistics you have to manage for your company’s trade show program, you might feel justified in…

How to Act on Instinct

Read how acting on instinct can improve your work life with Linda Swindling.

How to Strengthen Your Brand With Local Marketing

Read how to strengthen your brand with local marketing via Preferred Partner 4imprint.

B2B Exhibitions – Valued by Business Professional Attendees in Trust Challenged Times

Originally posted on CEIR Blog:
By Nancy Drapeau, PRC, Vice President of Research, CEIR Access to information has never been easier. Keying a few words into Google search generates a mountain of information. Activating a…

JWU Sets the Stage at Expo! Expo!

By Melinda Hill, on Feb 18, 2019 You couldn’t help but notice the JWU connections at the recent Expo! Expo! held in New Orleans, Louisiana. Dubbed the “show for shows,” it’s the must-attend event for anyone plugged–in to […]

CEIR’s Event Performance Analyzer

Originally posted on CEIR Blog:
By Betsy Jacoby-Greenleaf, Owner, Jacoby Expo There are certain tools that every Show Manager should have at their disposal to simplify tasks. From organizational apps to coffee (never underrated), these…