All posts by Jannat Choudhury

Messe Frankfurt and its Dedication to IAEE

With more than 10,000 industry professionals who support and conduct exhibitions globally, The International Association of Exhibitions and Events (IAEE) forms a strong synergistic group of individuals.  The endless networking and educational opportunities IAEE provides…

How To Stay in the Fast Lane in the Trade Show Industry [Part 1]

At Expo! Expo!, it’s all about connections! Tom Gattuso, CEM dedicates his time to staying on top of trends and making the most of his time on the trade show floor.

Four Easy Steps To Make Your Registration Data Work For You

Originally posted on June 7, 2017 from TSNN Blog By: JD Hawley Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data about their show’s attendees. This […]

The Trade Show Director Never Saw It Coming

Originally posted on CEIR Blog:
Ever wonder why a new trade show director’s hair goes gray by Day 3? by Tony Compton Johnny’s smartphone alarm rang precisely at 5:30 in the morning, but today he didn’t…

Chapter Leaders Council Spotlight… An Interview with Brad Hobson, CEM, Business Development Manager, Freeman

By Mary Tucker, IAEE Sr. PR/Communications Manager Brad Hobson, CEM is Business Development Manager for Freeman and a member of IAEE’s Chapter Leaders Council. Brad has been an IAEE member for 7 years and, in […]

Are Digital and Face-to-Face Marketing Frenemies?

Originally posted on CEIR Blog:
by Caroline Meyers Think about the last time you went a trade show, conference or networking event. There was a hubbub of noise and conversation. You are there to learn,…

IAEE Awards Spotlight on Al Lomas, CMP, CMM, CFE, CEM: 2016 Bob Dallmeyer Educator of the Year Award Winner

By Mary Tucker, IAEE Sr. PR/Communications Manager Al Lomas, CMP, CMM, CFE, CEM with Certified Consulting Service has a longstanding relationship with IAEE’s CEM Learning Program, which has benefitted greatly from his contributions over the […]

Effective Marketing Appeals to Emotions

Originally posted on CEIR Blog:
by Silvia Pellegrini The most difficult things to sell ALWAYS end up being products and services people actually  need–the kinds of products and services they feel are almost forced upon them.…

The Most Important Career Advice Nobody Talks About

Originally published by Lindsey Pollak 14 March 2017 Have you seen the documentary 20 Feet from Stardom? I recently watched it (a little late, I know), and I was struck by several insights applicable to success […]