All posts by Elizabeth McQuade

Support is a Two-Way Street

Originally published by Trade Show Executive, April 2018 Edition Last month I talked about the importance of advocacy, and how much value support from each and every member of this industry holds toward our continued […]

Growth of International Trade Show Activity Outside the USA

Originally posted on CEIR Blog:
By Larry Kulchawik, author, Larry Kulchawik Consulting     A survey conducted by UFI (Global Association of the Exposition Industry) stated that each of the seven world regions projected positive growth for…

Payment Gateway vs. Payment Processor

 IAEE is pleased to bring you this valuable information from our new partner, BluePay. BluePay offers fast, easy, and secure payment processing solutions to fit every member’s needs. Whether a small business, large enterprise, e-commerce, […]

5 Tips for Speaking Confidently and Persuasively With Undecided Stakeholders

Originally posted on CEIR Blog:
By Brad Cohen, CEO, Skoolbag A SPECIAL SECTION BROUGHTTO YOU BY MEETING PROFESSIONALS INTERNATIONAL In any industry, at some point you will encounter undecided stakeholders who need to be converted…

Balancing Data with Experience and Intuition

Reprinted with permission from SmithBucklin. The article originally appeared in the 2018 edition of Circuit, which offers 20 articles on key trends, issues and development that will impact associations in the coming year. Associations today rely heavily […]

The Science of Successful Brand Storytelling in Marketing

Originally published by 4imprint, 8 May 2017 When it comes to building brand loyalty and engaging your target audience, few tools are more powerful than storytelling. It can be difficult to perfect, however. Using a […]

IAEE Awards Spotlight on Sue McCart: 2017 Merit Award Winner

IAEE Awards Spotlight on Sue McCart: 2017 Merit Award Winner By Mary Tucker, Sr. PR/Communications Manager Sue McCart, President of HFI Event Services, has demonstrated great dedication to the industry over her 35-year career. An […]

Compensation Goes Far Beyond Your Salary – Know the Difference

Originally posted February 28, 2018 | By Dawn Rasmussen Compensation is always a hot topic. This post isn’t about how to negotiate compensation – it’s about changing your perception of what this word means and […]

Credit Card Processing for Your Business in 8 Simple Steps

IAEE is pleased to bring you this valuable information from our new partner, BluePay. BluePay offers fast, easy, and secure payment processing solutions to fit every member’s needs. Whether a small business, large enterprise, e-commerce, […]

Fun Trade Show Games Ideas with Your Logo to Play in Your Booth

Originally posted on CEIR Blog:
By Samuel J. Smith, Managing Director and Owner, Interactive Meeting Technology, LLC Trade show games are a proven, yet dramatically underused activity to get more potential customers into your booth.  After hundreds…