Based on a CEIR Predict session by Nancy Drapeau, IPC; CEIR Vice President of Research
We’re taking a page from the Open Source community and making all the critical lessons from this year’s CEIR Predict available to everyone.
It’s okay if you’re wondering..
- What is omnichannel marketing anyway?
- And why should I care?
Both are great questions.
<Please Note: If you are already well-versed enough to write this blog on omni channel marketing yourself, feel free to skip to the meat below.>
Answer 1: Omnichannel marketing is meeting one’s customers and prospects where they are – with a unified customer experience. Think Amazon as you purchase products through the app on your phone, via the Alexa device on your kitchen counter, or shop in a Whole Foods store. It is multichannel, connected, and seamless to the consumer. It’s a marketer’s nirvana.
Answer 2: Because events have the potential to…
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