The power of virtual events is that every action can be quantified and tracked. Read thoughts from CEIR VP of Research, Nancy Drapeau, PRC on why virtual events could be an essential trade show tactic in today’s world.
By: Nancy Drapeau, PRC, VP of Research, CEIR
Necessity is the Mother of Invention
COVID-19 has propelled innovations in many industries, the B2B exhibition industry is no exception. Globally, we have witnessed an explosion of virtual events happening in our space, as documented in the 2021 CEIR Global Virtual Event Study Part One. The trigger has been COVID-19. While COVID-19 remains a factor, and it is likely to be one in 2021, it is essential for B2B exhibitions to jump in and engage with their communities via these types of events.
CEIR’s January 2021 COVID-19 Impact and Recovery Survey with US B2B Exhibition Organizer Survey documents that the pivot to virtual events among those forced to cancel is almost universal, with 88% of organizers that were forced to cancel 2021 events offering one or more virtual events in their stead. And among those that have postponed their events to…
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