Congratulations to Samantha Torres Duran, CEM of Informa on becoming a CEM gamechanger! Read about Samantha’s CEM journey to become a vital asset to her team.
Hometown: Oceanside, CA
University of Education: Arizona State University
How has the CEM designation helped in your career?
It has helped me become well versed in the exhibition management and a vital asset to my team.
Why is it important to maintain the CEM designation?
It was important to understand how to achieve excellence executing on exhibition management.
What made you want to obtain your CEM designation?
I wanted to obtain my CEM designation to further develop myself both professionally and personally.
What advice would you give to an aspiring individual who wants to apply for the CEM program?
Do not hesitate, just do it! There is so much to learn and understand even if it doesn’t pertain to your current areas of responsibilities.
How did you start your career in this industry?
I was hired as a temp to help client services with Informa.
How have you made a difference with your show or with working with a client by applying the knowledge you gained by obtaining your CEM designation?
I have learned to ask clarifying questions.
What was it that you did or implemented right after obtaining your CEM?
Weekly meetings with multiple departments.
What did you like most about the CEM Learning Program?
I liked that I was able to relate to all the topics.
Fun fact about you – What is one thing most people don’t know about you?
I went to school to be a sports broadcaster and was a college baseball announcer.