Reprinted with permission from Northstar Meetings Group. Originally published on 13 January 2021.
By: Alex Palmer, Deputy Editor, Northstar Meetings Group
Exhibition organizers see long-term value in digital events, with education proving to be the main driver of attendance. These are among the virtual-event trends spotlighted in a new report from the Center for Exhibition Industry Research (CEIR). The first in a three-part series, “Report One – Anatomy of Virtual Events and Financial Outcomes” draws on responses from 346 executives from exhibition-organizing companies.
While Covid-19 has driven a surge in digital events, just 22 percent of respondents said they plan to abandon their virtual-event efforts once we get through the pandemic. More than two-thirds of executives (68 percent) said they expect virtual aspects will be a bigger component of physical events going forward.
Education has proven to be the biggest driver of attendance to attend digital events…
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