CEIR Blog

Reprinted with permission from Northstar Meetings Group. Originally published on 13 January 2021.

By: Alex Palmer, Deputy Editor, Northstar Meetings Group

Exhibition organizers see long-term value in digital events, with education proving to be the main driver of attendance. These are among the virtual-event trends spotlighted in a new report from the Center for Exhibition Industry Research (CEIR). The first in a three-part series, “Report One – Anatomy of Virtual Events and Financial Outcomes” draws on responses from 346 executives from exhibition-organizing companies.

While Covid-19 has driven a surge in digital events, just 22 percent of respondents said they plan to abandon their virtual-event efforts once we get through the pandemic. More than two-thirds of executives (68 percent) said they expect virtual aspects will be a bigger component of physical events going forward.

Education has proven to be the biggest driver of attendance to attend digital events…

View original post 580 more words

Posted by Editorial Staff

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