Creating the New Normal for Events

Reprinted with permission from Map Your Show. View the original post.

Establishing what successful events look like during a time full of change

Today’s world has left the events industry with some uncertainty. Returning to in-person events will likely look different than it has in the past, but fortunately, YOU have the ability to lead the path and establish what the new normal can look like. This new normal will involve bringing part of your show online, turning it into ahybrid event. Bringing yourexhibitor directoryorbooth salesonline and incorporating a virtual component will have a positive impact on your show. Here are some ways hybrid can make your event a success:

Broaden Your Audience

An in-persononlyevent can limit your reach. By offering both in-person and online attendance options to your attendees and exhibitors, you broaden your audience. Not only will you reach…