This piece has been re-printed with permission from the author. Link to original piece can be found here.
By: Don Neal, Founder and CEO, 360LiveMedia
We all know that words matter. Language matters, and what we call things matters.
Which sounds better: a death tax or an estate tax? Is it global warming or climate change? Is it better to be a disruptor or an innovator?
The science behind word choice and perception tells us that what we call something influences how we see it, react to it, and act upon it.
So, I propose we stop calling events that don’t occur in person “virtual” events. Amazon doesn’t call its movies virtual entertainment. Universities aren’t calling distance learning virtual education, and pictures snapped on your mobile phone aren’t called virtual photography.
So, let’s stop calling events that currently aren’t happening in-person virtual events.
Why? Three reasons:
- Events being delivered…
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