CEIR Blog

By: Nicole Bowman, MBA, VP of Marketing & Communications, IAEE and CEIR

2020 has been a real train wreck. Let’s just get that out there and deal with it. I often think about what I will reminisce about with my daughter 10 years from now when she’s off to college (hopefully) about this current situation. My whole [marketing] world has been turned upside down and if you are a marketer, you know exactly what I mean.

In March, we were just beginning our event marketing plans for the summer and remainder of the year. All of our channels were ready to go – we were ready for event registrations to start rolling in! Then big shows started cancelling or postponing. Daily news reports of serious spikes in COVID-19 cases were in your face no matter where you turned. And quarantining at home was the new way of life.

Our marketing…

View original post 940 more words

Posted by Editorial Staff

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