A New Spin on Audience Engagement

by: Kimberly Hardcastle-Geddes, CEM

Once upon a time, our world was a much simpler place. Event organizers would hold conferences and trade shows in physical environments, thousands of people would show up, go home and then come back the next year (and the next year and the year after that …) to do it all over again.

Nowadays, however, our world is complex, uncertain, and physically distanced. Event organizers are looking for new ways to disseminate valuable content, keep their communities connected and deliver on their value propositions on a more regular-basis. As mdg is helping its clients develop and execute on more holistic content and communication strategies, I’ve been thinking more about the brands that have done a great job of capturing my head, heart and – in the case of Peloton – leg muscles.

My Peloton bike has been a life-saver during the past several months and it’s…