CEIR Blog

By: Betsy Jacoby-Greenleaf, CEM of Jacoby Expo & Events

A recent CEIR survey showed that 69% of show organizer executives who have cancelled their event are considering one or more virtual offerings in delivering content.  Numerous webinars, articles and discussions have shared platforms, revenue-generating ideas and tips and tricks to make the switch successful.

But what if your event relies on seeing, touching, or even smelling product prior to purchasing? A virtual event simply does not meet the demands of your target audience – so the question these show organizers face is whether they cancel or move forward with their 2020 and 2021 events.

I am currently working with a client moving forward with an event in late August 2020. The decision was made with a board majority vote and member support. The biggest challenge we have faced thus far is the lack of best practices and guidance from a…

View original post 774 more words

Posted by Editorial Staff

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