By: Betsy Jacoby-Greenleaf, CEM of Jacoby Expo & Events
A recent CEIR survey showed that 69% of show organizer executives who have cancelled their event are considering one or more virtual offerings in delivering content. Numerous webinars, articles and discussions have shared platforms, revenue-generating ideas and tips and tricks to make the switch successful.
But what if your event relies on seeing, touching, or even smelling product prior to purchasing? A virtual event simply does not meet the demands of your target audience – so the question these show organizers face is whether they cancel or move forward with their 2020 and 2021 events.
I am currently working with a client moving forward with an event in late August 2020. The decision was made with a board majority vote and member support. The biggest challenge we have faced thus far is the lack of best practices and guidance from a…
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