By Douglas L. Ducate CEM, CMP
“It is amazing what man can come to believe when he thinks too long alone.”
William E. Wickenden (1882-1947)1
When I was asked to share my views on the future of the exhibition business after COVID-19, I questioned why me? I do not have a crystal ball that lets me see into the future. The response was: “What you do have is a wealth of information about the industry and many years of experience that include good times and bad. That makes your opinion more valuable than those that lack that experience.” And it is true that I have experienced a lot since I produced my first event … the Society of Petroleum Engineers (SPE) Annual Conference and Exhibition in Houston in September 1968.
Not since the Spanish Flu2 more than 100 years ago has the U.S. seen anything like COVID-19, even…
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