John Nawn of The Perfect Meeting shares the steps necessary to ensure that your learning strategy is responsive to the changing needs of individuals and your organization.


John Nawn is the founder/CEO of The Perfect Meeting, which designs formal and informal learning and content strategies that help organizations grow revenues and increase market share. John has served as chief learning officer for several multinational corporations and associations across different industries. Email:


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[This article was originally published by MPI Chicago Area Chapter.]

The top two reasons people attend association meetings and events are for the educational programs and the networking (formal and informal learning, respectively). All other reasons pale in comparison. Yet, most associations are doing a poor job of identifying learning needs, designing, developing, and delivering learning programs, and evaluating their results in ways that lead to individual and organizational performance improvement – the only meaningful outcomes that matter.

We know this because too few association members can say with any certainty what return, if…

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Posted by Editorial Staff

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