Tips to Help Potential Attendees Justify Coming to Your Meeting

Jennifer Juergens has been writing about the meeting, event and incentive industries for more than three decades. Today she mixes up writing with substitute teaching in the Orlando public school system, teaching swimming to children and adults–and making pottery.

A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL

“The conference costs what?” That may be the first sentence a potential attendee hears from her boss when asking to attend a conference, training or networking event.

So, despite all the hard work you’ve put in securing that famous keynote speaker, the terrific educational breakouts and the great networking opportunities, whether or not the attendee can actually attend may simply come down to dollars and cents.

Focus on the Benefits of Meeting Attendance

To help attendees communicate the benefits of attending your meeting to their bosses, provide a list of what’s on the agenda—but it’s got to be all about what…