Follow these tips from Jennifer Juergens on how to get potential attendees to come to your event. This section is brought to you by MPI.


Jennifer Juergens has been writing about the meeting, event and incentive industries for more than three decades. Today she mixes up writing with substitute teaching in the Orlando public school system, teaching swimming to children and adults–and making pottery.


MPI blue logo

“The conference costs what?” That may be the first sentence a potential attendee hears from her boss when asking to attend a conference, training or networking event.

So, despite all the hard work you’ve put in securing that famous keynote speaker, the terrific educational breakouts and the great networking opportunities, whether or not the attendee can actually attend may simply come down to dollars and cents.

Focus on the Benefits of Meeting Attendance

To help attendees communicate the benefits of attending your meeting to their bosses, provide a list of what’s on the agenda—but it’s got to be all about what…

View original post 740 more words

Posted by Editorial Staff

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.