Month: July 2019

Why I Attend Expo! Expo!: An Interview with Patricia Giannini Henry, CAE, CMP, CEM

No one understands you the way your fellow exhibitions and events colleagues do. Expo! Expo! IAEE’s Annual Meeting & Exhibition provides attendees with a diverse marketplace to view and assess the tools needed to plan […]

Hearing vs. Listening

Read Dr. Cindy McGovern’s tips on how to improve your listening to create more meaningful relationships.

Digital Marketing for Small Business

41% percent of web users say website design is a top factor when determining a brand’s credibility. Learn the steps to get your brand in digital shape to create increase its value with 4imprint.

The How, What and Which of Enterprise Event Marketing

Originally posted on CEIR Blog:
Tom Pick is a digital marketing consultant who works with event management platform developer G2Planet to share the company’s insights and knowledge with corporate event marketing professionals. Amid the profusion…

2018 Art of the Show Competition Winners: Show Brand Design/Development & Signage/Décor

IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored specifically to our industry! Each […]

Exhibitions Day: Mission Accomplished

Advocacy for our $97 Billion industry doesn’t stop after #ExhibitionsDay. Read IAEE’s President David DuBois’ letter on this year’s #ExhibitionsDay key issues and how you can get involved year-round to promote the importance of face-to-face business.

How To Develop a Learning Strategy For Association Meetings and Events

Originally posted on CEIR Blog:
John Nawn is the founder/CEO of The Perfect Meeting, which designs formal and informal learning and content strategies that help organizations grow revenues and increase market share. John has served…

4 Anchors To Weather Any Storm

Are you calm and clear-sighted when adversity hits? Read Shelley Row, PE, CSP’s 4 Anchors to Weather Any Storm for tips to withstand hardship in your professional and personal life

Customer Education—The Marketing Strategy That Makes the Grade

Learn how you can provide a variety of information to make your organization invaluable to customers with 4imprint.

4 Ways to Build Anticipation for Your Next Event

Originally posted on CEIR Blog:
A strategic marketing and branding expert, Ryan helps Elevation’s clients solve their problems and achieve their business goals through integrated marketing solutions distinguished by research, storytelling, engagement and conversion. With…