Earning the CEM designation is a game changer! IAEE interviewed graduate Carol-Anne Ho, CMP, CEM of dmg::events. Read her journey on earning the CEM designation and why she became CEM game changer!

Hometown: Dubai, United Arab Emirates

University of Education: Macquarie University, Australia

How has the CEM designation helped in your career? 

Being a newly minted CEM, I hope the designation will lead to my next challenge in the industry.

Education First_Designation Second

Why is it important to maintain the CEM designation?

It is important to maintain the designation to keep abreast of current and/or upcoming trends in the industry, and also network with fellow industry practitioners.

What made you want to obtain your CEM designation?

I have been in the exhibitions & events industry for over 15 years and wanted to get a certification that would reflect that experience.


What advice would you give to an aspiring individual who wants to apply for the CEM program?

Whether you are new or a veteran in the industry, the CEM Program will enhance your knowledge through both theoretical and practical examples shared during the program.

How did you start your career in this industry?

I started in this industry as a contract staff with Reed Exhibitions while on university vacation.  And I haven’t looked back since. 🙂

How have you made a difference with your show or with working with a client by applying the knowledge you gained by obtaining your CEM designation?

I have sought to tweak the working relationship with the sales team, in order to better meet their objectives; and also, the communication approach to relevant stakeholders.

What was it that you did or implemented right after obtaining your CEM?

I reviewed one of the operational processes for an event I am currently working on.

What did you like most about the CEM Learning Program?

The real-life examples/experiences shared by the instructor and fellow students.  It added to the breadth and depth of knowledge.


game changer

Posted by Editorial Staff

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