Why is it that professionals that attend B2B exhibitions or trade shows rank the value of B2B exhibitions as number one, compared to other primary information sources used? Find out from this post by Nancy Drapeau, PRC.

CEIR Blog

By Nancy Drapeau, PRC, Vice President of Research, CEIR

Access to information has never been easier. Keying a few words into Google search generates a mountain of information. Activating a real-time, online chat with a company contact is easy too. Despite all this, why is it that professionals that attend B2B exhibitions or trade shows rank the value of B2B exhibitions as number one, compared to other primary information sources used? Information from the Internet does not come close. Despite that B2B exhibitions are temporary meeting places that last at most a few days, when done well, the impact is profound and unbeatable compared to resources likely relied upon more frequently.

Value Ranking Of Primay Information Sources Graphic Source: Attendee ROI Playbook Fact Sheet Two: B2B Exhibitions Top-ranked for Value in Meeting Business Information & Purchasing Decision Needs

What sustains the dominance of this channel? I think first and foremost, it boils down to a simple fact:…

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Posted by Editorial Staff

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