Despite international tension with the United States and concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, the exhibitions industry continues to grow and prove that face-to-face communication is essential to building trust in the marketplace. The Center for Exhibition Industry Research (CEIR) provides countless insight for the exhibitions industry on growing show attendance, the importance of the channel and much more.
Note: International Association of Exhibitions and Events (IAEE) and CEIR subscribers may download most of these reports for free!
2018 CEIR Index Report
The CEIR IndexReport was developed to provide an objective measure of the annual performance of the exhibition industry. It is the leading industry resource tracking overall market performance of business-to-business exhibitions in the United States. It offers a valuable tool for strategic planning, benchmarking and evaluating business development opportunities.
Exhibition Forecast: Growth will rise to around…
View original post 1,423 more words
IAEE Blog Station 