By: Wendy Holliday, Executive Director, PLM World
Your IAEE membership comes with access to CEIR (Center for Exhibition Industry Research). And, if you’re not accessing this fantastic free service – you are missing out.
When planning and implementing change to your show floor, your gut instinct can only get you so far. Using CEIR data will help you understand how your event stacks up against others in your industry and identify trends to help make data driven change. It’s basically like hiring a consultant – but hey – it’s free!
And – it is easy to get started.
But let’s start at the top – and I think the most meaningful for you – analyzing your own event with the Event Performance Analyzer.
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