Month: May 2018

How to Keep Customers Flowing Through Your Sales Pipeline

Originally published by 4imprint 30 April 2018 Not so long ago, business owners considered a sales pipeline to be straight. Potential customers would go into one end, follow a straight line through a series of […]

Trade Show Measurement is Simple. Really!

Originally posted on CEIR Blog:
By Dax Callner, Chief Strategy Officer, GES Events The events industry is always talking about measurement…and if we’re honest, we all kind of glaze over the data when analysts propose…

Is Your Decision-Making Pattern Negatively Impacting Your Organization?

Originally published by Shelley Row, P.E., ACC I was intrigued but not surprised. The a-ha moment happened as I discussed the pitfalls of over-thinking with a group of 70 transportation leaders. It could have been […]

Let’s Make Some Noise on Exhibitions Day

Originally published by Trade Show Executive May 2018 Edition Exhibitions Day is just around the corner and the industry’s advocates are gearing up for its annual descent on Capitol Hill to act as the voice […]

IAEE Women’s Leadership Forum Draws Sold-out Crowd in D.C.

Originally published by 7 May 2018 by TSNN Last week’s IAEE Women’s Leadership Forum, held at the InterContinental Hotel in Washington, D.C., drew a sold-out crowd of more than 220 attendees to hear several dynamic […]

Make Your Next Trade Show Appearance Work for You

Originally published by 4imprint 23 April 2018 Trade shows are one of the best places for gathering leads. But statistics show you don’t have a lot of time to capture those leads. According to Exhibitor […]

Are You Tracking Exhibitor Retention? If Not, It Is Costing Your Event

Originally posted on CEIR Blog:
By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times…

Negotiate to Great Without Saying Anything

Originally published 30 April 2018 by Speaker and Author Linda Swindling, JD, CSP Have you ever had something really exciting happen and were at a loss for words? Last week this happened to me and […]

IAEE Awards Spotlight on Bruce Lemmon, CEM: 2017 Educator of the Year Award Winner

By Mary Tucker, Sr. PR/Communications Manager Bruce Lemmon, CEM, Owner of GEM Global Events Management LLC, earned his CEM designation in 1993 and began teaching CEM courses in 2005. He was one of the first […]

Let’s Go Outside!

Originally posted on CEIR Blog:
By Denise Capello, Head of Business Development, RAI Amsterdam. Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences offer a major asset that…