Month: April 2018

The Science of Successful Brand Storytelling in Marketing

Originally published by 4imprint, 8 May 2017 When it comes to building brand loyalty and engaging your target audience, few tools are more powerful than storytelling. It can be difficult to perfect, however. Using a […]

IAEE Awards Spotlight on Sue McCart: 2017 Merit Award Winner

IAEE Awards Spotlight on Sue McCart: 2017 Merit Award Winner By Mary Tucker, Sr. PR/Communications Manager Sue McCart, President of HFI Event Services, has demonstrated great dedication to the industry over her 35-year career. An […]

Compensation Goes Far Beyond Your Salary – Know the Difference

Originally posted February 28, 2018 | By Dawn Rasmussen Compensation is always a hot topic. This post isn’t about how to negotiate compensation – it’s about changing your perception of what this word means and […]