By Nancy Drapeau, PRC, Senior Research Director, CEIR
Executives who attended the CEIR Sneak Peak Luncheon held at Expo! Expo! in San Antonio in November 2017 were given a lot to munch on, both delicious food and thought-provoking insights. Dr. Sam Potolicchio, Director of Global and Custom Education, McCourt School of Public Policy at Georgetown University offered an eclectic mix of insights that are influencing marketing in America today, both on a conscious and a subliminal level. His lecture was followed by reactions from panelists Kelly Kilga, CEM, Vice President, Meetings & Events of NPES/Graphic Arts Show; Jeff Davis, Vice President, Informa Global Exhibitions; Thad Lurie, CAE, CIP, Vice President, Business Intelligence and Performance at Experient; and Meg Grant, Senior Vice President, Digital Defense, offering an exhibitor perspective. The audience also engaged in lively discussion. This blog summarizes the key themes that came from his lecture and panelist commentary.
Dr…
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