CEIR Blog

By Cathy Breden, CAE, CMP

There has been so much talk over the last couple of years about how technology and consumer behavior is changing the trade show model. In this age of having access to information, I subscribe to many news feeds to try and keep updated on trends in the larger business environment and how they might apply to or impact exhibitions.

An article I saw recently published by McKinsey & Company, “How the mall business can reinvent itself for the digital age,” resonated with me. The concepts in the article are the same we are using: how to reinvent or change the trade show model that has been in existence for decades. Certainly, the retail industry is in a period of massive disruption, brought on by the likes of Amazon. We compare the exhibition industry to the retail industry, because after all, our industry is a marketplace…

View original post 389 more words

Posted by Elizabeth McQuade

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.