As You Plan Your Event, Don’t Forget the Forest

byRossi Ralenkotter

Event planners have countless things to plan and execute to produce a successful show. Venues, hotels, exhibitors, attendees are all part of the equation that need to be solved, and these details are, of course, critical. But there is another part of the equation that show producers cannot forget–the big picture of our industry as a whole.

We all spend our days focusing on our event or company, working hard to make sure that every detail is in order–crossing our “t”s and dotting our “i”s as the saying goes. But there is another saying that we should all heed as well–“don’t miss the forest for the trees.”

Travel and tourism is among the top five industries in nearly every state in the nation, and the exhibition and meeting industry is a core part of that industry. So, it’s incumbent upon all of us to be advocates and…