Month: October 2017

How To Stay in the Fast Lane in the Trade Show Industry [Part 1]

At Expo! Expo!, it’s all about connections! Tom Gattuso, CEM dedicates his time to staying on top of trends and making the most of his time on the trade show floor.

Buying promotional products: 5 easy ways to avoid a horror story

Originally published by 4imprint 2 October 2017 We’ve all been there—doing our best to get the pieces of a marketing event puzzle into place. With so many moving parts, it’s understandable something may go wrong. […]

Expo! Expo! Education

Originally published by Trade Show Executive October 2017 Edition I don’t think anyone would argue that education and lifelong learning aren’t important. As I wrote in August, these are my favorite articles to dive into […]

The MATSO Guide to Expo! Expo!

When we think of big shows, it comes with a heavy bag of problems and challenges for show organizers. How can you make hundreds of your exhibitors and thousands of attendees happy with the event […]

Tomorrow and the Future

Originally posted on CEIR Blog:
Excerpted with permission from Francis Friedman’s The Modern Digital Tradeshow. The new book is available here free.  Looking to the future, marketers have already started spending significant amounts of money implementing increasingly…

From Supplier to Organizer: Why Expo! Expo! is Important for All

We are only a short time away from one of the most important events of the year. The “show for shows”… Expo! Expo! 2017 in San Antonio. My name is Chad Chappell, CMP. As a […]

3 Challenges Women Face In Advancing Their Event Tech Careers

Originally published 9 October 2017 by Michelle Wyatt, CEO & Co-Founder, CadmiumCD Background The recent controversy at Google underscores a persistent problem in the technology sector: Women remain significantly underrepresented at all levels. The results […]

Event Technology in the Age of Bitcoin

Originally posted on CEIR Blog:
by Stephane Doutriaux Cryptocurrency has made headline news regularly in the past months, with multiple waves of radical enthusiasm, measured skepticism, and a lot of eager soul-searching on the part…

YP Insider on Expo! Expo!: An Interview with Cassie Palacios, CEM

The inside guide to navigating Expo! Expo! as a Young Professional

Innovate Celebrate: How to Support Startups, the Foundation of Our Economy

Originally posted on CEIR Blog:
by Gary Shapiro In many ways, the US economy is thriving in 2017: The unemployment rate is low, the stock market is breaking records and our economy is growing faster…