by Jessica Finnerty

In this day and age, most everything in our lives is “experience driven.” We live in a world where everything is tailored and personalized to appeal to our specific interests. This is especially true in the trade show universe.

With technology providing more and more options that negate the necessity for face-to-face interaction, the best way to keep your show relevant is to connect with your attendees and make it feel personal. Give them an experience that is more than just the show–something that resonates on a deeper level.

My show is in the automotive sector, specializing in products and services for your car after it has left the dealer lot. And while I love my show dearly, I will be the first to admit that it can be a bit dry. So a few years ago, when we first started trying to brainstorm ways to make our…

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Posted by Elizabeth McQuade

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