Month: August 2017

Should an Event Owner Always be Ready for a Sale?

Originally posted on CEIR Blog:
by Toni Corvi Piela Should an event owner “always be ready for a sale?” If so, what does that entail? When the Reed Exhibitions’ corporate development team engages with event…

Are you over-responsible? 6 Signs You Have an Unhealthy Sense of Responsibility

Originally published by Valorie Burton 30 July 2017 Taking responsibility is the hallmark of a successful leader. Whether managing people, managing a workload, or managing a household, not much gets done if you don’t take […]

5 Steps to Take NOW to Make 2017 and Beyond a Success

Originally posted on CEIR Blog:
by David Saef With summer in full swing, state fairs and music festivals in full force, and many of us heading to the beach, the woods, or the mountains with…

Ignore the Overhype — Leadership Qualities That Really Are Everything

Originally published July 28, 2017 By Lindsey Pollak We all know the “it” words for leadership qualities today, those buzzwords that pop up over and over to describe the qualities leader aspire to. Frankly, I’m […]

Expo! Expo! Sneak Peak

Originally published by Trade Show Executive August 2017 Edition I always enjoy writing this month’s article because I get to officially tell you about all the great new things we have planned for attendees at […]

Death of the Trade Show Channel? Don’t Count on It….

Originally posted on CEIR Blog:
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does not find…

Art of the Show Competition Winners Circle: Sponsorship Program

The IAEE Art of the Show Competition’s Sponsorship Program category evaluates a case study presentation of a show’s sponsorship development/management program and the effect the program had on the show. Judging criteria includes: creativity in […]

The Mistakes That are Killing Your First Impression

Originally posted 26 May 2017 By Lindsey Pollak “You never get a second chance to make a good first impression.” It’s one of the most clichéd pieces of advice. That’s because it’s true — especially […]

Getting Unhooked from Our Smartphones

Posted on July 27, 2017 by: Ryan Estis How many times will you stop reading this blog post to check e-mail, text messages or social media? The heaviest smartphone users click, tap or swipe on […]

Art of the Show Competition Winners Circle: Social Media Campaign

The IAEE Art of the Show Competition’s Social Media Campaign category evaluates the collective use of social media channels to effectively promote a show before, during and after the event. Judging criteria includes: content appeal […]