by Elizabeth Johnson
Facebook now has 2 billion users, which means it’s a pretty powerful tool for event marketers. In recent weeks Facebook has been busy making changes to a number of areas that affect organizations using its business functions—as many as 12 in June alone, by some accounts. Here’s a look at two of those changes and how they could make you an event marketing superhero.
Cover Photos are No Longer Just Photos—Facebook is rolling out a feature that allows marketers to use a video in place of the static cover photo on business pages. The videos can be 20-90 seconds and will automatically play when a user visits the page. Users can choose to unmute the sound.
According to Facebook’s statement, “By making cover video available, we want to help you create more engaging interaction and drive more rich experience for your audience by letting you spotlight your…
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