by Michael Hart
The shopping center industry is the latest disrupted business model that events can learn from. According to a research report from Credit Suisse, 25 percent of today’s malls will close by 2020.
What makes us think 25 percent of our shows won’t exist in their present form in three years?
The fall of the traditional shopping center is pushed along by the demise of brick-and-mortar retailing. The same Credit Suisse report tells us that, by 2030, 35 percent of all apparel in the US will be purchased online, up from 17 percent today.
What makes us think our attendees won’t be finding twice as many of the products and services they need somewhere besides our exhibit halls in 15 years?
Even an automotive warhorse like Ford last month replaced its CEO because he was not moving fast enough to take advantage of self-driving cars and the sharing…
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