Month: June 2017

Free and Open Trade is Valuable: Exhibitions and Events Mean Business

Originally published by Trade Show Executive June 2017 As I noted in last month’s column, the latest findings from the Center for Exhibition Industry Research (CEIR) report that the exhibitions and events industry generated $80 […]

IAEE Awards Spotlight on Feathr: 2016 Outstanding Achievement in Innovation in Business Solutions Award Winner

By Mary Tucker, Sr. PR/Communications Manager In 2016, Feathr presented its Event Marketing Cloud business solution for consideration in the IAEE Individual Awards Program. Feathr’s Event Marketing Cloud encompasses marketing strategies addressing: analytics and segmentation; […]

Maximizing the Value Attendees Get From Your Event

Originally posted on CEIR Blog:
by Don Peppers As a business author and professional speaker “living mouth to hand” (as Winston Churchill once described the speaking circuit), over the last 20 years I’ve made presentations…

Art of the Show Competition Winners Circle: Most Innovative Use of Technology

The IAEE Art of the Show Competition’s Most Innovative Use of Technology category is an open-ended and broad category. Entries are evaluated on how they used technology to promote, improve and enhance a show. Judging […]

Chapter Leaders Council Spotlight… An Interview with Peter Abraham, CEM, Sr. Business Development Manager, Freeman

By Mary Tucker, IAEE Sr. PR/Communications Manager Peter Abraham, CEM, is Sr. Business Development Manager with Freeman and a member of IAEE’s Chapter Leaders Council. Peter has been an IAEE member for 10 years. He […]

Why Are Trade Shows Rarely Talked About at B2B Marketing Events? Why It’s a Problem and What to Do About It.

Originally posted on CEIR Blog:
by Gary Slack For seven years, from 2009 to 2015, I organized and ran the world’s largest annual business-to-business marketing conference. Sponsored by the Business Marketing Association, the conference in…

Art of the Show Competition Winners Circle: Industry Promotion

The IAEE Art of the Show Competition’s Industry Promotion category evaluates ways in which a show grew its audience by identifying new markets. Using creative thinking and new aspects of the show to attract new […]

Say Hello To Your New Best Friend, The Official Services Contractor

First appeared in IAEE’s special quarterly insert of The Meeting Professional Magazine By Michelle Bruno, MPC Writer | Content Strategist | Blogger Technology Journalist | Publisher In an industry that can appear to be evolving slowly, a […]

More Career Advice Nobody Talks About: Everybody Bombs

Originally posted 9 May 2017 by Lindsey Pollak Lately I’ve been watching a lot of documentaries – in March, it was  backup singers in 20 Feet from Stardom, and this month it’s stand-up comedians in […]

Four Easy Steps To Make Your Registration Data Work For You

Originally posted on June 7, 2017 from TSNN Blog By: JD Hawley Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data about their show’s attendees. This […]