by Michael Barnett
Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore meaningless. If everything is a threat to the events industry, then nothing is. But here are four trends indisputably affecting events:
Isolation. Instead, consider that a majority of Americans do not have someone they trust to call in a crisis. The British found it better to be separate from Europe than united. And lastly, over half a million Japanese young adults do not leave their home for weeks. We do not have to wonder whether the events industry should grow. People desperately need events to connect and form meaningful relationships.
Look at SXSW, CES, Burning Man; these events do something special to elevate themselves from the mundane to be inspiring, and captivating. They attract the most engaged and engaging, thrill seeking, and thrilling, the most valuable, and…
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