Month: May 2017

Association Organizer, What If Your Attendees Stopped Coming?

Originally posted on CEIR Blog:
by Bob James and Michael Hatch Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are vanishing (over 8,600 are predicted to…

Art of the Show Competition Winners Circle: Convention Center Promotion

The IAEE Art of the Show Competition’s Convention Center Promotion category evaluates promotion of a convention center using any marketing channel. Judges take into consideration all marketing components used and how effectively they correlate as […]

Be the Voice of Your Industry

Originally published by Trade Show Executive May 2017 Edition Last month, the Center for Exhibition Industry Research (CEIR) released its annual CEIR Index Report, a detailed review of the U.S. industry’s performance over the previous […]

Boring Exhibitor Sales Brochures

Originally posted on CEIR Blog:
by Jim Curry I am neck deep in exhibitor sales brochures at the moment. That involves reading endless exhibition statistics, questionable exhibitor testimonials, and vomit-inducing openers from organizers. It is a…

Art of the Show Competition Winners Circle: Attendee/Booth Interaction

The IAEE Art of the Show Competition’s Attendee/Booth Interaction category evaluates any entertainment/activity offered at a show booth to engage attendee interaction. Judging criteria includes: creativity and overall appeal of the activity; effectiveness in drawing […]

IAEE Awards Spotlight on Dana Kirkhart, CEM: 2016 Merit Award Winner

By Mary Tucker, Sr. PR/Communications Manager Dana Kirkhart, CEM, Director of Client Solutions Manager for Freeman, was nominated by the IAEE Central Texas Chapter for her many years of leadership, encouragement and assistance to chapter […]

Hosting the Perfect Event

Originally posted on CEIR Blog:
by Carl Landau As a seasoned veteran in the niche event world, I’ve pretty much seen it all. What event organizers should do, mistakes to avoid, and most importantly—how to generate more…

Art of the Show Competition Winners Circle: Attendance Promotion Campaign

The IAEE Art of the Show Competition’s Attendance Promotion Campaign category evaluates a series of pieces used in a marketing campaign to promote attendance at a show (attendance promotion brochure, printed/digital ads, website, mobile app, […]

Sustain Your Brand with Eco-friendly Promotional Products

By: Becky Dillenberg 01 May 2017 Going green can help you make green. Surveys show 65 percent of people consider themselves at least somewhat environmentally conscious, and 64 percent say they are more likely to […]

4 Trends Disrupting Events

Originally posted on CEIR Blog:
by Michael Barnett Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore meaningless.  If everything is a threat to the…