by Caitlin Fox

When’s the last time you looked at your event’s website through the eyes of your end user, searching for event content you’d need to make a decision about attending? While event websites used to be an afterthought, I consider them to be the front door of a campaign, and of a show. And while a visually stunning entryway might be the most important thing to some, in the eye of this beholder, the real beauty lies in the architecture (in the form of clear navigation and an easy path to registration). Ben McRae, mdg’s UI/UX expert, and my go-to on all-things-web, agrees and shared these top tips for achieving the perfect blend of design and organization.

Use the tools of the trade

A sitemap, a flowchart-like diagram that visually demonstrates page hierarchy, is the user guide as they begin the experience: the headings represent the top-level pages…

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Posted by Elizabeth McQuade

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