by Michael Hart
You had to figure it was going to end sooner or later: After 25 consecutive quarters, tradeshow industry performance experienced a decline at the end of 2016, according to the most recent CEIR quarterly report.
The year-over-year decline was a modest 0.4 percent in the fourth quarter of 2016. The decline in real revenue looks a bit more serious: 1.8 percent less than a year earlier.
Everything ends sooner or later. Still, when you move past the top-line numbers of the CEIR Index report of tradeshow performance, you might start thinking it isn’t just “one of those things.”
For the total year – not just the fourth quarter – growth in the tradeshow industry was modest at best. The 2016 total index grew 1.2 percent over 2015, compared to 3.3-percent growth in 2015 over the year before.
Net square footage growth for the year, at 1.8…
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