Month: March 2017

Chapter Leaders Council Spotlight… An Interview with Brad Hobson, CEM, Business Development Manager, Freeman

By Mary Tucker, IAEE Sr. PR/Communications Manager Brad Hobson, CEM is Business Development Manager for Freeman and a member of IAEE’s Chapter Leaders Council. Brad has been an IAEE member for 7 years and, in […]

Are Digital and Face-to-Face Marketing Frenemies?

Originally posted on CEIR Blog:
by Caroline Meyers Think about the last time you went a trade show, conference or networking event. There was a hubbub of noise and conversation. You are there to learn,…

IAEE Awards Spotlight on Al Lomas, CMP, CMM, CFE, CEM: 2016 Bob Dallmeyer Educator of the Year Award Winner

By Mary Tucker, IAEE Sr. PR/Communications Manager Al Lomas, CMP, CMM, CFE, CEM with Certified Consulting Service has a longstanding relationship with IAEE’s CEM Learning Program, which has benefitted greatly from his contributions over the […]

Effective Marketing Appeals to Emotions

Originally posted on CEIR Blog:
by Silvia Pellegrini The most difficult things to sell ALWAYS end up being products and services people actually  need–the kinds of products and services they feel are almost forced upon them.…

The Most Important Career Advice Nobody Talks About

Originally published by Lindsey Pollak 14 March 2017 Have you seen the documentary 20 Feet from Stardom? I recently watched it (a little late, I know), and I was struck by several insights applicable to success […]

25 Quarters and… Stopping: Consistent Tradeshow Industry Growth Comes to an End

Originally posted on CEIR Blog:
by Michael Hart You had to figure it was going to end sooner or later: After 25 consecutive quarters, tradeshow industry performance experienced a decline at the end of 2016,…

IAEE Awards Spotlight on Bob Hancock: 2016 Merit Award Winner

By Mary Tucker, IAEE Sr. PR/Communications Manager Bob Hancock is General Manager, Atlanta with onPeak | GES. He was nominated by the IAEE Southeastern Chapter for his tireless support and participation of the chapter’s activities. […]

Introducing 2017’s Best Giveaways for Trade Shows – Canada

Originally posted by 4imprint Planning a booth (or two or more) at a trade show this year? Not sure what trade show giveaways will get and keep your customers talking for days and months after […]

The Art of Giving and Receiving Feedback at Work

Originally published by Lindsey Pollak 24 February 2017 Do you wonder if you’re giving your employees feedback that can help them excel at their jobs — and feel more included? Chances are, we could all improve […]