Month: February 2017

Customer Satisfaction: Event Marketing’s Hot Metric

Originally posted on CEIR Blog:
by David Brull Event marketing will never go away. In fact, it’s gaining importance to exhibitors, even with so many other distractions out there. According to The State of Customer Marketing 2017, a…

CEM Faculty Spotlight on Eric Hoffend, CEM

IAEE sat down with Eric Hoffend to discuss how the exhibitions and events industry impacted his life and how he is involved in IAEE’s CEM Learning Program.

IAEE Awards Spotlight on Mindy Abel: 2016 Volunteer of the Year Award Winner

By Mary Tucker, IAEE Sr. PR/Communications Manager Mindy Abel, CMP, CTA, Senior Vice President, Strategy & Development of Visit Anaheim has been described as a positive and energetic leader, whose hard work is reflected in […]

First time at Expo! Expo!

As IAEE announces the location for Expo! Expo! 2017, our IT Director, Brian Hays reminisces on his first Expo! Expo! experience. Brian took a trip to Anaheim, CA along with some of the Messe Frankfurt North America…

Whose Show is It, Anyway?

Originally posted on CEIR Blog:
by Robert Hughes  Whose show is it, anyway!? After twelve months and hundreds of exhibitor interviews, one of the many findings that I found surprising is that exhibitors really do…

IAEE Expo! Expo! 2016 Was All About Action and Results

Originally posted by a2z Exhibitors and attendees at IAEE Expo! Expo! 2016 were primed to take action leading up to and during the annual events industry’s prime gathering. Building on the success of recent years, […]

8 Answers to the Question ‘Why Use Promotional Products?’

Originally posted by 4imprint Whether used for branding, lead generation, gifts or fundraising, promotional products get the job done. The vast majority (87 percent) of recipients remember the business their promotional item came from. And, […]

Messe Frankfurt North America goes to Expo! Expo!

Pictured above (L-R) Dennis Smith – President & CEO, Carina Whitaker – Operations Director, Kari Martin Bush – Marketing and Conference Manager, Carrie Kittrell – Sales Manager, Brian Hays – IT Director along with (not pictured)…

The Importance of Saying ‘No’ at Work

Originally published by Lindsey Pollak 13 January 2017

Nope, this post isn’t about my “word of the year.” (If you haven’t read about the word I chose for 2017, get the scoop here!) Instead, it’s about another word I believe everyone should employ to be more productive – and quite likely more sane. That’s the word “no.”

CEM Faculty Spotlight on Troy Love, CTA, CMP, CEM

Troy Love, CTA, CMP, CEM has 25 years of experience in the hospitality industry, including nine years at the helm of a casino organization. He holds a B.S. in Social Science and an M.S. in Tourism Management. He currently works as the Senior Sales Manager for Visit San Antonio.

IAEE recently spoke with Troy about how he entered into the exhibitions and events industry, as well as his involvement with the CEM Learning Program.