Month: June 2016
IAEE Member Spotlight on Tara Allen, CEM, Global Experience Specialists (GES)
Tara Allen, CEM is a Sales Manager with Global Experience Specialists (GES). Tara’s home town is Palm Harbor, FL, and she attended the UCF, Rosen College of Hospitality Management. Tara has been an IAEE member […]
9 Amazing Facts That Will Help Improve Your Marketing ROI
Originally published by 4imprint Advertisers spent more than $22 billion in 2015 on promotional products.[i] But, what did advertisers get out of those billions? Turns out, the marketing ROI (return on investment) is quite clear. […]
What Does Work-Life Balance Mean in 2016?
Originally published by Lindsey Pollak June 21, 2016 Work-life balance (a.k.a. work-life integration, work-life fit, work-life blend) has been a hot workplace topic for, oh, the past three decades or so. But in today’s constantly […]
Staffing Strategies for your Next Trade Show
Originally published by 4imprint Days on the trade show floor can be long and tiring, and the monotony can cause some booth staffers to lose momentum and become disengaged. You’re likely no stranger to the […]
From the MATSO Perspective…An Interview with Sacha Carey, CEM, Director of Exhibitions, Water Environment Federation
Sacha Carey, CEM, Director of Exhibitions with the Water Environment Federation sat down with IAEE to talk about life as a Major American Trade Show Organizer and her member experience with IAEE. Sacha has been […]
Plant a Promotional Seed With Millennials
Originally published by 4imprint As the farm-to-table trend heats up at restaurants around the nation, so too, has the trend for people to grow their own food. Food gardens are popping up in front yards, […]
What I’ve Learned from 6 Months of Simplifying
Originally published by Lindsey Pollak 24 May 2016 At this point, most of us have heard of Marie Kondo and her best-selling manifesto, The Life-Changing Magic of Tidying Up. She suggests decluttering by asking yourself […]