Nicole Bowman, MBA, VP of Marketing & Communications, IAEE

I love marketing and design. I have been doing this for upwards of 20 years and it never gets old. As my husband said to me once…“So you just want to go to work and color with your big marketing crayon?” Why yes! That’s exactly what I want to do. When you produce a stellar email campaign, catch the eye of potential attendees with an interesting marketing piece, or design an awesome user-friendly web site full of cool design nuggets, it makes you feel good. That’s what marketers do – we’re creative…we’re zany…we like to have fun! Why shouldn’t we celebrate our successes…AND our creative genius?

So indeed, as the title of this blog proclaims – the world would be a boring place without marketers!

With that being said, don’t you agree that we should be recognized for our great work? Industry recognition IS vital. One way that we at IAEE recognize marketers’ creative genius is through our Art of the Show competition. Started in 2005, the competition is geared towards event marketers across fifteen different categories. There’s really no better way to showcase your marketing prowess than this program. Go on…you know you’re intrigued. If you haven’t visited the site, check it out here. It’s super easy to enter – you can clone submissions, save them and come back later – we’ve thought of everything. We’ve also provided some “Insider Tips” to help you with your submissions.  Let’s take a look at last year’s winner gallery.

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So what are you waiting for? Get those fantastically awesome marketing pieces entered into the Art of the Show Competition and celebrate your creative genius!

The winners in each category will be proudly displayed at Expo! Expo! IAEE’s Annual Meeting & Exhibition 1-3 December in Baltimore, MD. If you have any questions about the competition, please email me at

Posted by Nicole Bowman, MBA | IAEE

I am the Vice President of Marketing and Communications for IAEE. I oversee all marketing functions of the association and do advocacy work on behalf of the industry for the Exhibitions and Conference Alliance as the Executive Director of Exhibitions Mean Business.

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